Influencing human behavior: theory and application in recreation, tourism, and natural resources management
Michael J. Manfredo
This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.
Categories:
Year:
1992
Publisher:
Sagamore Pub. Inc.
Language:
english
ISBN 10:
091561135X
File:
EPUB, 899 KB
IPFS:
,
english, 1992